YWCA Vancouver

Add the M

Inserting gender equality into the world’s top pro sports logos.

Men’s and women’s sports have always been treated differently, with men’s sports being treated as the default, and women’s sports being marked by the letter W. To address this systemic inequality, we made one simple design tweak to the world’s most beloved sports logos. We added the M.

MBNA sticker on telephone pole.
When men’s sports are treated as the default for all sports, women’s sports get left out of the conversation.

- Christine Sinclair, soccer’s top international goal scorer, for both genders

MNHL sticker on a post
MMLS sticker on a water bottle.
MPGA Tour sticker on a car window.

More Work