“Monster of a puzzle.”
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Kraft Heinz

Heinz Ketchup Puzzle

Heinz helped people pass time during the pandemic with a ridiculously slow ketchup puzzle.

When social distancing and self-isolation became the norm, a nostalgic favourite started trending in everyone’s social feeds: the jigsaw puzzle.

Famous for their slow-pouring ketchup, Heinz created what might be the slowest puzzle ever made: 570 pieces, all produced in the Heinz Ketchup red.

Results & Recognition

  • 1.25B

    1.25 billion earned impressions globally

  • $22,439,959

    $22,439,959 in earned publicity (USD)

  • Sold out within one week

  • +17.9%

    Sales increased +17.9%

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Heinz ketchup puzzle with one piece left to add.
Heinz puzzle box open.
Heinz puzzle pieces in a pile.
Jimmy Fallon - "I want to get this"
Heinz puzzle social media posts collage.

More Work