Turbocharging the world's fastest, finest fungi.

Founded by two former engineers, Full Pin has mastered the art of growing gourmet mushrooms with uncompromising speed, quality, and precision. It's no wonder they've quickly become the go-to choice for top restauranteurs. Oh, and their name is literally a Quebecois idiom meaning "full speed."

Full Pin needed a brand identity that captured their unique approach.

We took inspiration from the fastest of them all – Motorsports – and fully embraced its aesthetic, checkered flag, pit crews, and all.

We overhauled Full Pin’s entire brand identity from the ground up, including a dynamic wordmark, "FP" monogram, racing-inspired photography, compostable packaging, pit crew-inspired jumpers, and a suite of icons for each variety of mushroom they produce. Now, Full Pin's brand identity matches their approach – both like nothing else in the category – on pace to win the race to grow the best mushrooms in the world.

Following the rebrand, Full Pin's restaurant and food service clients (B2B) grew 18% in an already saturated market. Additionally, their social media engagement and website traffic are up 63% and 46% respectively, helping drive an astonishing 200% increase in D2C sales.