Milton Cidery

Propelling an innovative cidery toward a fruitful future.

Challenge

For over 20 years, Milton Cidery has been a pioneer in Quebec’s cider industry. But as competition has grown and genuine obsession with the craft has fuelled rapid innovation at the cidery, the brand’s visual identity began to lose cohesion and impact.

They needed to evolve their brand identity to reaffirm their position as market leaders and set the brand up for a fruitful future of growth. 

Bold, bright orange text on a red background reads "Y'A NATURE À EXPLORER" with "MILTON CIDRERIE" below.

Solution

To capture Milton’s restless, exploratory spirit, we modernized the brand while preserving its heritage. Distinctive brand elements such as Mount Yamaska, an apple in a glass of sparkling cider, a new colour palette inspired by orchards, and an editorial tone showcase the cidery's boldness and expertise.

The illustrative treatment, reminiscent of the jagged contour of a bitten apple, enriches Milton's brand world in a simple, accessible way. The new tagline, "Nature to Explore," expresses the desire to constantly push the boundaries of expertise while staying true to the artisanal product rooted in nature.

Two jars labeled "Milton Cidrerie" with orange and red labels lie on green grass. The left jar is tilted.
A bottle of Amour Platonique still rosé cider rests on a sunlit, patterned fabric. The label is minimalistic with red text.
A brown bottle labeled "Milton Ciderie” sits on a table with glasses of cider, hands reaching for bread, and a relaxed outdoor setting in the background.
Green jacket with a large, stylized orange apple and nine award symbols on the back.
A white baseball cap and socks with orange accents and MILTON CIDERIE apple logos rest on a tree trunk. A tan baseball cap with a white MILTON CIDERIE apple logo rests on vibrant green foliage, surrounded by scattered autumn leaves in shades of yellow, red, and brown.
Bold green apple silhouettes on a soft pink background with "CIDRERIE" in orange text.
A green and orange MILTON CIDERIE tote bag rests against a rocky surface. The tote features an orange apple graphic.

Impact

The new brand identity strengthens Milton’s consistency and shelf recognition while celebrating each product’s unique character, consolidating their leadership position in a booming market.

More Design Work