Due to popular demand among A&W fans, we brought back the Whistle Dog, and made a documentary about it.
A&W discontinued the Whistle Dog, a delicious hot dog nested in a toasted bun topped with relish, cheddar cheese, and bacon.
But over the next five years, an extremely vocal minority of superfans were doing everything they could to bring it back – so we did – by putting Whistle Dog fanatics into the spotlight, and immortalizing them into an 18-minute documentary filmthat screened at 28 film festivals worldwide.
To date, the Whistle Dog is the only discontinued A&W menu item that has been brought back by sheer fan demand.
Results & Recognition
SOLD OUT
Fastest-selling limited-time offering ever
93
Earned Placements
82M
Earned Impressions
3X
Sales Since Last Time in Market
