“Bike for Free Day makes summer more accessible for everyone”

Tangerine

Tuck Your Car In

On Bike for Free Day, we asked Torontonians to tuck their cars in, encouraging them to take a Bike Share instead.

On June 14th, Tangerine and Bike Share Toronto made it easier than ever to explore the city by bringing back Bike for Free Day, where Torontonians could enjoy unlimited 90-minute rides on both classic bikes and e-bikes for free.

To publicize the offer in advance of the day, with a thumb-stopping key visual, Tangerine encouraged folks to give their car a little rest in a guerrilla stunt where cars were tucked in under orange duvets across the city.

Results & Recognition

  • 27.5M+

    Earned Impressions

  • 91%

    Brand Mentions

  • 67%

    Positive Sentiment

  • 74%

    Brand Prominence

A parked car on the side of the street is covered with a comically large orange duvet bearing the text, "On June 14th, give your car a little rest." A cyclist on a Bike Share Toronto bike passes in the foreground with moving traffic. The Toronto skyline is behind the car.

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