“The 400some made golf fun again.”
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Golf Town

400some

We created the 400some. That’s right, 400 people played together, teeing-off at the same time.

For far too long, golf has had the perception of being a sport that is not for everyone. With the future of golf at risk due to its lack of inclusivity, we worked with Golf Town, Canada’s largest golf retailer, to welcome 400 Canadians to participate in the ultimate foursome, a 400some.

Participants for this once-in-a-lifetime experience included the Black Women Golfers, the Tamil Golfers Association Canada, and Paragolf among other groups.

Results & Recognition

  • World record

    for the most golfers to play a game of golf together

  • 5,000+

    people signed up

  • 7%

    increase in sales

  • 100+

    new golfers played

  • 300M+

    Impressions

  • New official partnership with the Black Women Golfers

Video about GolfTown 400some campaign with imagery of the event, social media clips, media coverage, and text on screen as a voiceover tells the success story.
A large group of golfers, wearing hats, gather around a putting green, smiling and laughing. Two are poised as if performing a playful golf shot. The scene is lively and fun.
A group of golfers with bags and pushcarts walk along a lush green fairway. A small child in the foreground follows, adding a playful tone.
Aerial view of a large crowd walking across a grassy field with scattered trees and pathways. The scene conveys a sense of movement and gathering.
Crowded golf course with numerous people dispersed across vibrant green fairways, set against a backdrop of autumn trees and an elegant clubhouse.
Two individuals place a plaque on grass, titled "The 400some." It commemorates 400 golfers playing together. The mood is celebratory and historic.

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