We invited American and Canadian singles in the U.S. to go on a brunch date, on Maple from Canada’s dime. Because if they fall in love with a Canadian, they’ll also fall in love with real maple syrup.
At a time when Americans were looking to buy American, we had to hawk real, Canadian maple syrup to our biggest export market with a buzzworthy idea built for media, not marketing.
We invited American singles to match with Canadians and go on a brunch date, on Maple from Canada. Driving reimbursements to maple-mate.com meant that no mention of maple syrup was required.
We created impact without a significant paid budget, and ultimately sparked earned attention, making real maple syrup culturally relevant, and supporting long-term sales growth without relying on heavy branding or conventional advertising.
Results & Recognition
45
Earned Placements
Talked about in more than 30 states
445M
Earned Impressions
“Best Sales Quarter” in brand history
