“Potato chips can channel the flavour of almost anything – even a Michelin-level pasta dish.”
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Miss Vickie’s

Ristoranti Series Launch

We identified beloved Italian restaurants to collaborate with on three new delicious flavours for Miss Vickie’s iconic kettle-cooked potato chips.

From concept through to execution, we launched Miss Vickie’s new Ristoranti Series – a love letter to some of the best Italian restaurants in Canada. The new line of kettle cooked potato chips inspired by signature dishes from locally beloved restaurants brought a taste of authentic Italian cuisine to Miss Vickie’s fans across the country, with content going viral on social media and fans hunting for chips in stores.

Miss Vickie’s new Ristoranti Series flavours, available for a limited time only, included: Vodka Sauce Pizza in collaboration with Pizzeria Badiali in Toronto, Cacio e Pepe in collaboration with Ask for Luigi in Vancouver, and Spicy Pepperoncini & Focaccia in collaboration with Nora Gray in Montreal.

Results & Recognition

  • 119M+

    Total Earned Impressions

  • 874%

    Increase in Brand Mentions

  • 94%

    Positive/Neutral Sentiment

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