“A spicy take no one saw coming.”
Mens Journal Logo

Doritos

Spicy But Not Too Spicy

The world’s first adult film that never gets too spicy.

Doritos Golden Sriracha are spicy, but not too spicy. So we made an adult film that never gets too spicy, featuring the most iconic porn scenario ever: the plumber showing up to fix the pipes. Only this time, he's really just there to do the plumbing. Never giving the audience the overly spicy film they expect. Starring Walton Goggins as The Plumber.

Results & Recognition

  • 46M+

    Organic Views

  • 2B+

    Earned Impressions

  • 900+

    Media Mentions

  • +27%

    Product Sales

A hand adjusts the tonearm on a spinning red vinyl record player, set against a wooden table with stacked album covers nearby, evoking a retro vibe. The vinyl reads “Spicy But Not Too Spicy”
Actor Walter Goggins is in character as a plumber, wearing a white tank top and jeans, a tool belt and work boots. He is casually reclining on a red background, holding a Doritos chip, with a bag of Doritos Golden Sriracha in front of him. His gaze is suggestive and flirty in nature.
A digital billboard in Times Square, New York City, displays an ad reading "A Spicy but Not Too Spicy Plumber" alongside actor Walter Goggins, a suave man in sunglasses. The vibrant city lights create an energetic, dynamic atmosphere.
A poster wall of ads displays out of home ads promoting the Doritos Golden Sriacha through a fake movie called, A Spicy Plumber, featuring different characters part ofthe commercial. A cyclist in motion passes by quickly, adding dynamic energy.
A variety of magazines sit a table. A page from Maxim magazine is left over with an ad for Doritos Golden Sriacha. Text reads Spidy But Not Too Spicy, next to actor Walter Goggings, playing a plumber, looks playful. He is wearing a white tank top, denim blue jeans, and a workbelt. He is holding a Dorito chip and a bag of Doritos is in front of them.

More Advertising Work