“Know your horror films to get 60% off Halloween delivery.”
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Uber Eats

Horror Codes

A partnership with four Hollywood studios to turn history’s most iconic horror movie quotes into Halloween promo codes on Uber Eats. If you know the horror...you get the candy.

We got the IP to the 10 greatest horror films of the last 50 years, including The Exorcist, Saw, and A Nightmare on Elm Street. Then, we took their most famous quotes and turned them into promo codes for candy. A new quote dropped each day with key letters removed, putting horror fans to the test to unlock each discount code.

Results & Recognition

  • 2 million

    promo code applications

  • 44%

    new users of Uber Eats retail

  • +18%

    increase in convenience, grocery, and alcohol delivery

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