See My Name

We covered our name, so hers could be seen.

We worked with Molson to sponsor the space above the numbers, forcing a jersey redesign that moved the name bar lower, allowing women’s names to be more readily seen. By sacrificing brand recognition for player recognition, we used our sponsorship to increase women’s visibility, simply by choosing where our logo was placed. Then we launched the jerseys on women’s hockey’s biggest stage, the PWHL.