Honoring New York’s heroes in the most New York way during the week of 9/11.
Walk into any New York City pizza shop, and there’s a good chance you’ll see a wall filled with celebrity photos. In September 2024, we partnered with the FealGood Foundation to temporarily replace those photos with photos of surviving 9/11 first responders, all of whom are still dealing with lingering health effects from 23 years ago.
Results & Recognition
37
responders featured
26
news articles
88
TV broadcasts
279
million impressions
$0
in paid media
