Sport Your Period

Instead of hiding their period, we asked athletes to sport it. To normalize periods in sports, we designed a simple decal to be worn by athletes during competitions to show the world that they’re on their period.

To issue a rallying cry right before the Olympics, we partnered with former Olympian and advocate, Megan Rapinoe, to spread the word. Knix paid athletes every time they mentioned their period in public during official competitions. There was no need to mention Sport Your Period, or Knix. 

The public was then invited to share this initiative with their favorite athletes to encourage as many competing athletes as possible to join the movement.