Kraft Heinz

Heinz Pour Perfectly

Finally, an answer to the age-old question: how do you get Heinz Ketchup out of the bottle?

For 150 years, people have been searching for the best way to get Heinz Ketchup out of the bottle. It turns out, you don’t need to smack, twist, or shake the bottle – just pour it at the perfect angle. So, we designed a bottle to help people do exactly that. With one simple tilt of the label, Heinz Ketchup bottles finally guided people to the perfect pour.

Bottle tipped over to show logo straight up.
Heinz bottle on angle, logo straight.Heinz logo on an angle.Heinz bottle top.Heinz bottle

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