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Heinz + Marvel Studios

Can’t Unsee It

We made sure that no one could see Deadpool & Wolverine without thinking of Heinz Ketchup and Heinz Mustard.

When Marvel Studio’s Deadpool & Wolverine was released, we couldn’t help but notice that the colours of the characters’ costumes were exactly like Heinz Ketchup and Heinz Mustard. So we made sure that anyone who saw the summer’s biggest blockbuster, couldn’t unsee Heinz.

Results & Recognition

  • 12%

    increase of Heinz mustard share

  • 255%

    more earned placements than other brand collabs on average

  • 505%

    higher social engagement than average

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