Heinz + Marvel Studios
Can’t Unsee It
We made sure that no one could see Deadpool & Wolverine without thinking of Heinz Ketchup and Heinz Mustard.
When Marvel Studio’s Deadpool & Wolverine was released, we couldn’t help but notice that the colours of the characters’ costumes were exactly like Heinz Ketchup and Heinz Mustard. So we made sure that anyone who saw the summer’s biggest blockbuster, couldn’t unsee Heinz.
Results & Recognition
12%
increase of Heinz mustard share
255%
more earned placements than other brand collabs on average
505%
higher social engagement than average